Cleanliness, safety, hygiene - these are, without a doubt, today’s buzzwords. While staying in the comfort of our homes means that we get to make our own rules and take all the safety precautions necessary, when it comes to travel, concerns are bound to arise. The need for control is deeply embedded in human nature - in order to feel safe, especially during these uncertain times, we want to be on top of the situation and create a safe environment for ourselves and those close to us. We want to have things planned, confirmed - and with a trusted guarantee that all is well.
This is why, now more than ever, hoteliers find themselves with a great deal of responsibility. As a hotel manager, you need to restart business, make up for the financial hit taken during the lockdown months, and ensure thorough cleanliness and constant disinfection. All this while putting the guest first - without any ifs, ands, or buts. So how exactly can you showcase the extra effort you take in adhering to the stringent COVID-19 hygiene standards, ensure trust, and encourage bookings?
Cue the Trusted Cleanliness badge by TrustYou. To support hoteliers in displaying a positive and highly important hotel trait right on the hotel website, we have developed the Trusted Cleanliness badge. As with the majority of hotel marketing efforts, it’s important to note that modern travelers prefer summarized content throughout their booking journey, which helps them get a clear impression of the hotel’s overall image in a quick and efficient way. While cleanliness and hygiene are crucial topics in the light of the coronavirus outbreak, trying to prove your compliance in those categories should be done in a condensed, easily-digestible, and highly effective manner.
The exclusive Trusted Cleanliness badge is based on an assessment survey that hotel management has to submit. The thorough and extensive survey consists of more than 50 questions meant to demonstrate the clear and stringent guidelines taken by the hotel in regards to cleanliness, safety, and hygiene on the premises. The badge is only awarded to properties that are enforcing strict safety and sanitation measures. The survey questions are targeted towards three main categories that are essential for the new hygiene and safety measures implemented by the relevant local, regional, and global health organizations and governmental authority: personnel, sanitation measures, and facility & services.
If you're looking for the best trust badge online, TrustLock is #1. Increase sales up to 62% with trust seals from TrustLock. Our badges boost visitor trust and increase your credibility.
After submission, hotels that confirm to follow and implement the standard measures required in terms of health and cleanliness are awarded the TrustYou Cleanliness badge, which they can embed on their website. Visitors will then be aware of the hotel’s commitment regarding cleanliness, reinforced by TrustYou, and will have the option to click on the badge and see the details behind it. As with other foolproof hotel marketing widgets, the cleanliness badge enables travelers to verify the hotel’s efforts in a visually appealing way, which is also time-efficient and easy to consume.
The Trusted Cleanliness badge aims to deliver the following results:
- Alonzo has a security interest of $50,000 in the lake cabin. Thus, if Tresmal fails to pay Alonzo the $50,000, Alonzo can file suit to force Tresmal to sell the lake cabin to get the money to pay him the $50,000. If a trust was created, Alonzo’s remedy would be to sue Tresmal for a breach of his fiduciary duty.
- Build valuable cloud skills, increase productivity, and validate your expertise by subscribing to one year of unlimited access to online Oracle training and certification on SaaS, IaaS, PaaS, and more with Oracle Cloud Learning Subscriptions.
- Managing and supervising a staff of 22, I lead the creation of a high quality, internationally recognized, product. While in this position I was able to establish KPIs that decreased labor by 124.
- Reinforcing travelers’ confidence in the hotel’s compliance with the new health and safety standards
- Highlighting safety protocols and their day-to-day applicability
- Increasing your chances of getting a booking
- Marketing the hotel’s cleanliness as a key strength
Establish Online Trust And Get The Badges To Prove It Free
- Showcasing the hotel’s interest in their guests’ safety and wellbeing
Establish Online Trust And Get The Badges To Prove It Online
When we once again leave our homes and start traveling, we are challenged to surrender control, and find ourselves in the hands of transportation companies and accommodation providers. Traveling in 2020 inevitably comes with a great deal of vulnerability attached to our suitcases and lurking on the back of our minds.
As a hotelier, you need to, first and foremost, think of this new audience, the post-COVID traveler. From now on, your guests will be more cautious, more selective in their choices, and they will likely have more concerns and questions in the back of their minds than ever before. So why not put those concerns at rest at the very beginning of their journey - more exactly, in the booking phase? After months of lockdown, the guest reviews - that travelers would normally explore to get an inside look at the hotel experience - might be sparse or non-existent. It’s now completely up to you to showcase your efforts, your commitment to the new safety protocols, and to ensure enough trust to lead to a booking.
In order to find out more about the Trusted Cleanliness badge and how you can apply for it, please reach out to our team and we will gladly assist you in properly and effectively promoting cleanliness online.
If you are looking for more information and insightful advice on how to push through the crisis and prepare for recovery, check out our COVID-19 resource library.
Adding a Trust seal to your site can increase your sales more than you think. TrustLock has done research on how much a trust badge can increase sales and they’ve come to the conclusion that an increase of up to 64% is possible depending on what seals you use and how you integrate with other trustworthy logos. At VaultFeed, we’re passionate about helping people increase conversions and sales online and in this article we’ll explore 6 different Trust badges and seals that can increase your sales by reducing cart abandonment and increase customer trust in your online store or website.
Below we will explore 6 different trust seals and badges that can increase your sales. We’ve ranked starting with the best first and our least favorite last.
Scroll to the bottom for our summary with best combinations and examples.
Trust seals and badge summary
Choosing the best trust seal for you really depends on your budget. if you have $5000+ per year you want to spend on a seal, you may want to choose something like Norton with a combination of a business verification such as the TrustLock Verified Business seal at $9/mo. However, if you’re like most website owners who wouldn’t rather spend too much, we’d recommend going with TrustLock PRO verification package which starts at only $19.99 and comes with a sales increase guarantee. The verification includes a ‘Verified Business’ badge, a ‘Verified Safe Privacy’ badge and a ‘Verified SSL Secure’ badge. With TrustLock, you get 3 verifications for only $19.99, while other services cost astronomically higher prices and you only get one verification seal or badge.
We also like Trust Lock because they seem to be the most professional badge and verification service that won’t ding you badly on the price and gives you 3 options of verification that can be used on different sections of your site to address different customer concerns at the perfect time. (Learn more about TrustLock: https://TrustLock.co)
We’ve seen great results with TrustLock being combined with other pre-made badges and credit card logos as seen below:
As you can see this landing page/checkout page features official logos showing what the service works with and combines this with a Stripe logo and ‘safe and secure’ text above trustworthy credit card brands. They’ve combined all this with the TrustLock verified business and Verified SSL SECURE which is one of the best combination ideas we’ve seen so far. This also has check marks next to reasons to buy which also all together really help to boost conversions over 250% as a combined total from the original with no trust badges or logos before.
There are other trust badge companies we haven’t discussed that may also increase conversions and sales, however, we think that testing badges on your own website is the only sure-fire way to know it’s true effectiveness.
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