Back When Apple Were Fun...imac G4



The Apple II was the product that first catapulted Apple to success in 1977, when it became the first commercially successful personal computer and went on to sell between five and six million. The iMac G4 (nicknamed the iLamp) was a computer that was produced by Applefrom the beginning of 2002to mid 2004. It replaced the aging iMac G3. It had a 15-inch LCDwhich was mounted on an adjustable arm above a hemisphere containing a full-size, tray-loading optical drive and a fourth-generation CPU (the PPC 74xx-series).

Power Mac G4
DeveloperApple Computer, Inc.
TypeMini Tower
Release dateAugust 31, 1999
DiscontinuedJune 20, 2004
CPUsingle or dual PowerPC G4,
350 MHz – 1.42 GHz (Up to 2 GHz processors through 3rd-party upgrades.)
PredecessorPower Macintosh G3
SuccessorPower Mac G5

The Power Mac G4 is a series of personal computers designed, manufactured, and sold by Apple Computer, Inc. from 1999 to 2004 as part of the Power Macintosh line. Built around the PowerPC G4 series of microprocessors, the Power Mac G4 was marketed by Apple as the first 'personal supercomputers',[1] reaching speeds of 4 to 20 gigaFLOPS. This was the first existing Macintosh product to be officially shortened as 'Mac', and is the last Mac able to boot into classic Mac OS.

That's both interesting and disappointing. I didn't consider that. Most Macs at my old high school went to the Music Department. Each one of them has a Mac. The band teacher, an eMac G4, theory and appreciation teacher, the iMac G4, and the orchestra teacher, a PowerMac G4. All 3 are still kicking (the computers) and they get used daily. If you want to see first-hand the PowerBook G4 running Linux and you’re attending MacStock July 15 and 16, find me. I’ll be happy to show off my Frankenstein’s monster of technology.

The enclosure style introduced with the Power Macintosh G3 (Blue and White) was retained through the entire five-year production run of the Power Mac G4, albeit with significant changes to match Apple's evolving industrial design and to accommodate increasing cooling needs. The G4 and its enclosure were retired with the introduction of the Power Mac G5.

PCI Graphics/AGP Graphics/Gigabit Ethernet[edit]

'Graphite' Power Mac G4
Rear view of a 'Graphite' Power Mac G4, showing the available ports

The original Power Mac G4 was introduced at the Seybold conference in San Francisco on August 31, 1999.[2] There were two variants, officially titled Power Mac G4 (AGP Graphics) with 400 MHz, 450 MHz and 500 MHz configurations available, and Power Mac G4 (PCI Graphics), with 350 MHz and 400 MHz configurations. Colloquially, this generation of Power Mac is referred to as 'Graphite', owing to the colors of the case being similar to the iMac G3 Graphite.

Apple originally planned to ship the 500 MHz configuration in October 1999, but they were forced to postpone this because of poor yield of the CPUs. In response, Apple reduced the clock speed of the processor in each configuration by 50 MHz (making the options 350 MHz, 400 MHz and 450 MHz), which caused some controversy because they did not lower the original prices accordingly.[3]

The early 400 MHz (later 350 MHz) PCI-based version used a motherboard identical to the one used in Power Macintosh G3 (Blue and White) computers including the use of Zero Insertion Force (ZIF) processors sockets[4] (minus the ADB port), in a 'graphite' colored case and with the new MotorolaPowerPC 7400 (G4) CPU. The higher-speed models, code name 'Sawtooth', used a greatly modified motherboard design with AGP 2x graphics (replacing the 66 MHz PCI slot).

The PCI variant was discontinued at the end of 1999.[5]

The machines featured DVD-ROM drives as standard. The 400 MHz and 450 MHz versions had 100 MBZip drives as standard equipment, and as an option on the 350 MHz Sawtooth. This series had a 100 MHzsystem bus and four PC100SDRAM slots for up to 2 GB of RAM (1.5 GB under Mac OS 9). The AGP Power Macs were the first to include an AirPort slot and DVI video port. The computers could house a total of three hard drives, two 128 GB ATA hard drives and up to a single 20GB SCSI hard drive, with the installation of a SCSI card.

The 500 MHz version was reintroduced on February 16, 2000, accompanied by 400 MHz and 450 MHz models. DVD-RAM and Zip drives featured on these later 450 MHz and 500 MHz versions and were an option on the 400 MHz.

The Power Mac G4 (Gigabit Ethernet) model was introduced at Macworld ExpoNew York on July 19, 2000; the new revision included dual-processor 450 MHz and 500 MHz versions, and a low-end single CPU 400 MHz model. It was also the first personal computer to include gigabit Ethernet as standard. Most people saw this revision as a stopgap release, because higher clocked G4s were not available; the G4’s Motorola XPC107 “Grackle” PCI/Memory controller prevented the G4 from hitting speeds higher than 500 MHz.[citation needed] The dual 500 MHz models featured DVD-RAM optical drives. Zip drives were optional on all models. These models also introduced Apple's proprietary Apple Display Connector video port.

ComponentPower Mac G4 (PCI Graphics)Power Mac G4 (AGP Graphics)Power Mac G4 (Gigabit Ethernet)
Codename'Yikes!''Sawtooth, P5, Project E''Mystic, Medusa2, SnakeBite'
Color
Model identifierPowerMac1,2PowerMac3,1PowerMac3,3
Processor350 or 400 MHz PowerPC G4 (7400)350, 400, 450 or 500 MHz PowerPC G4 (7400)400, Dual 450 or Dual 500 MHz PowerPC G4 (7400)
CPU cache64 KB L1, 512 KB or 1 MB backside L2 Cache per CPU (1:2)
Front side bus100 MHz
Memory64, 128, 256, 512 MB, or 1GB PC100 SDRAM
Expandable to 1 GB
64, 128, 256, 512 MB, 1 or 2GB PC100 SDRAM
Expandable to 2 GB. Only 1.5 GB is seen in Mac OS 9
Graphics cardATI Rage 128 with 16 MB of VRAM
66 MHz PCI Slot
ATI Rage 128 or ATI Rage 128 Pro with 16 MB of VRAM
AGP 2x
ATI Rage 128 Pro with 16 MB VRAM or ATI Radeon with 32 MB of VRAM
AGP 2x w/ADC Monitor support
Hard drive10 GB ATA
Up to 128 GB
10, 20, or 27 GB 7200-rpm ATA
18 or 36 GB 10K-rpm SCSI
Up to 128 GB (10.4.11 and newer support hard drives larger than 128 GB with special software)
20 GB 5400-rpm, 30 or 40 GB 7200-rpm ATA
36 or 72 GB 10K-rpm SCSI
Up to 128 GB (10.4.11 and newer support Hard Drives larger than 128 GB with special software)
Ultra ATA/33Ultra ATA/66 (Optional Ultra2 LVD SCSI)
Optical drive32× CD-ROM or DVD-ROM32× CD-ROM, DVD-ROM, or DVD-RAMDVD-ROM or DVD-RAM
Connectivity10/100BASE-T Ethernet
56k modem
Optional AirPort 802.11b
10/100BASE-T Ethernet
56k modem
Optional AirPort 802.11b
Gigabit Ethernet
56k V.90 modem
Expansion1× Zip drive bay (optional Zip drive)
3x 64bit 33 MHz PCI slots
1× 66 MHz PCI slot (dedicated to video)
1× Zip drive bay (optional Zip drive)
3x 64-bit 33 MHz PCI slots
1× 2× AGP slot (dedicated to video)
Peripherals2× USB 1.1
2× FireWire 400
Built-in mono speaker
Audio input mini-jack
Audio output mini-jack
2× USB 1.1
2× FireWire 400
1× Internal FireWire 400
Built-in mono speaker
Audio input mini-jack
Audio output mini-jack
2× USB 1.1
2× FireWire 400
Built-in mono speaker
Audio input mini-jack
Audio output mini-jack
Maximum Operating SystemMac OS X 10.4.11 'Tiger' and Mac OS 9.2.2Mac OS X 10.4.11 'Tiger' and Mac OS 9.2.2
Unofficially can support 10.5 Leopard via 3rd party software
Weight13 kg (28.7 pounds)13.6 kg (30 pounds)13.6 kg (30 pounds)
Back

Digital Audio/Quicksilver[edit]

Power Mac G4 (Quicksilver)

A new line with a revamped motherboard but retaining the familiar 'Graphite' case debuted on January 9, 2001. Known officially as the Power Mac G4 (Digital Audio), it is in effect a Quicksilver design inside the Graphite enclosure. Motorola had added a seventh pipeline stage in the new PowerPC G4 design to achieve faster clock frequencies. New features included a fourth PCI slot, a 133 MHz system bus, an improved 4X AGP slot, and a new 'digital audio' Tripath Class T amplifier sound system. The models were offered in 466 MHz, 533 MHz, dual 533 MHz, 667 MHz and 733 MHz configurations, the latter two using a newer PowerPC 7450 processor. The number of RAM slots was reduced to three, accommodating up to 1.5 Gigabytes of PC133SDRAM.

The 733 MHz model was the first Macintosh to include a built-in DVD-R or Apple-branded SuperDrive, the rest of the line became the first Macs to ship with CD-RW drives. This was also the first series of Macs to include an Nvidia graphics card, the GeForce 2MX.

At Macworld ExpoNew York on July 18, 2001, a new line debuted featuring a cosmetically redesigned case known as Quicksilver, and various upgrades to the specifications. It was available in 733 MHz, 867 MHz and dual 800 MHz configurations. The 733 MHz model was notable for not having a level three cache. The SuperDrive was offered on the mid-range 867 MHz model, and UltraATA/100 hard drives were offered on all models. The internal speaker received an upgrade, using a Harman/Kardon speaker.

The Quicksilver line received criticism in MacWorld's review for removing the 'eject' button and the manual eject pinhole, as well as the pass-through monitor power plug, and for the base specification of 128 MB RAM as being insufficient for running Mac OS X.[6]

Updated Quicksilver machines, officially named Power Mac G4 (QuickSilver 2002), were introduced on January 28, 2002, with 800 MHz, 933 MHz and dual 1 GHz configurations. This was the first Mac to reach 1 GHz. Again, the low-end 800 MHz model did not include any level three cache. The graphics in this series were provided by an Nvidia GeForce4 MX400 card. Some of these models have ATA controllers with 48-bit LBA to accommodate hard drives larger than 128 GB.

ComponentPower Mac G4 (Digital Audio)Power Mac G4 (Quicksilver)Power Mac G4 (Quicksilver 2002)Power Mac G4 (Quicksilver 2002ED)
Codename'Tangent, Clockwork''Titan, Nichrome'N/AN/A
Model identifierPowerMac3,4PowerMac3,5
Processor466, 533, Dual 533, 667, or 733 MHz PowerPC G4 (7400/7410/7450)733, 867, or Dual 800 MHz PowerPC G4 (7450)733 (education only), 800, 933 MHz, or Dual 1 GHz PowerPC G4 (7450/7455)867 MHz PowerPC G4 (7455)
CPU cache64 KB L1, 256 KB (1:1) or 1 MB (1:2) L2, 1 MB L3 (733 MHz)64 KB L1, 256 KB (1:1) L2, 2 MB L3 (867/Dual 800 MHz)64 KB L1, 256 KB (1:1) L2, 2 MB DDR L3 (933/Dual 1 GHz)64 KB L1, 256 KB (1:1) L2
Front side bus133 MHz
Memory128, 256, or 512 MB PC133 SDRAM
Expandable to 1.5 GB
GraphicsATI Rage 128 Pro with 16 MB VRAM, ATI Radeon or Nvidia GeForce2 MX with 32 MB VRAM, GeForce3 with 64 MB VRAMNvidia GeForce2 MX with 32 MB VRAM, Geforce2 MX with TwinView or Geforce3 with 64 MB VRAMATI Radeon 7500 with 32 MB VRAM, Nvidia GeForce4 MX with 64 MB VRAM or GeForce4 Ti with 128 MB VRAMNvidia GeForce4 MX with 32 MB VRAM
Hard drive30 GB 5400-rpm, 40 or 60 GB 7200-rpm ATA
36 or 72 GB SCSI
Up to 128 GB
40 GB 5400-rpm, 60 or 80 GB 7200-rpm ATA
36 or 72 GB SCSI
Up to 128 GB
40, 60, or 80 GB 7200-rpm ATA
36 or 72 GB SCSI
Supports Hard Drives larger than 128 GB
40 GB 7200-rpm
Supports Hard Drives larger than 128 GB
Ultra ATA/66 (Optional Ultra SCSI or Ultra 160 SCSI)
Optical driveCD-RW or DVD-ROM or DVD-R/CD-RW SuperDrive (on 733 MHz model only)CD-RW
or CD-RW/DVD-ROM Combo Drive
or DVD-R/CD-RW SuperDrive (867 and dual-800 models only)
CD-RW
ConnectivityOptional AirPort 802.11b
GigabitEthernet
56k V.90 modem
Expansion1x Zip Drive bay (Optional 250 MB Zip Drive)
4x 64-bit 33 MHz PCI slots
1x 4x AGP slot (dedicated to video)
Peripherals2x USB 1.1
2x Firewire 400
Built-in mono speaker
Audio output mini-jack
Apple Pro Speakers mini-jack
Maximum Operating SystemMac OS X 10.4.11 'Tiger' and Mac OS 9.2.2Mac OS X 10.4.11 “Tiger” and Mac OS 9.2.2 (733 and Dual 800 MHz)Mac OS X 10.4.11 “Tiger” and Mac OS 9.2.2 (733 and 800 MHz)Mac OS X 10.5.8 'Leopard'
Mac OS X 10.5.8 “Leopard” (867 MHz)Mac OS X 10.5.8 “Leopard” (933 MHz and Dual 1 GHz)
Weight13.6 kg (30 Pounds)

Mirrored Drive Doors/FW800[edit]

Power Mac G4 (Mirrored Drive Doors)
Power Mac G4 MDD with open case

Another generation of Apple Power Mac G4s, officially named 'Mirrored Drive Doors' (MDD), was introduced on August 13, 2002, featuring both a new Xserve-derived DDR motherboard architecture and a new case design. All models were available in dual processor configurations running at 867 MHz, 1 GHz or 1.25 GHz. As with the Xserves, the PowerPC 7455 CPU used does not have a DDR frontside bus, meaning the CPU of the 133MHz frontside bus models could use at most only 50% of the new system's theoretical memory bandwidth, providing no improvement over previous models. The rest was available to the graphics card and I/O systems. A single processor 1.25 GHz model would be the last Power Mac G4 the company offered to the public after the announcement of the new Power Mac G5, introduced in June 2003.

The last real update to the Power Mac G4 line came on January 28, 2003, offering dual 1.42 GHz PowerPC 7455 processors, with features not seen in previous DDR models: a built-in FireWire 800 connector, optional integrated Bluetooth, and optional integrated AirPort Extreme. These were also the first Power Macs that could not boot into Mac OS 9.

With the launch of the Power Mac G5 on June 23, 2003, Apple re-introduced the August 2002 Power Mac G4 because of perceived demand for Mac OS 9 machines. Between that, its low price-tag, and the delayed availability of Power Mac G5s, it proved a strong seller, albeit for a relatively short time. Production stopped on June 27, 2004, and the remaining inventory was liquidated, its discontinuation ending the 20-year legacy of Classic Mac OS support.


Back When Apple Were Fun...imac G4
ComponentPower Mac G4 (Mirrored Drive Doors)Power Mac G4 (Mirrored Drive Doors FW800)Power Mac G4 (Mirrored Drive Doors 2003)
Codename'P57''P58'”P59”
Model identifierPowerMac3,6
Model Number (Order Number)M8570 (M8787LL/A, M8689LL/A, M8573LL/A)M8570 (M8839LL/A, M8840LL/A, M8841LL/A)M8570 (M9145LL/A), M9309

(M9145LL/A) is a re-released version of (M8573LL/A)

ProcessorDual 867 MHz, Dual 1 GHz, or Dual 1.25 GHz PowerPC G4 (7455)1 GHz, Dual 1.25 GHz or Dual 1.42 GHz PowerPC G4 (7455)1.25 GHz or Dual 1.25 GHz PowerPC G4 (7455)
CPU cache64 KB L1, 256 KB L2, 1 MB or 2 MB DDR L3
Front side bus133 MHz (867 MHz DP)133 MHz (1 GHz)167 MHz
167 MHz (1 GHz DP+)167 MHz (1.25 GHz DP+)
Memory256, 512 MB PC-2100 (Dual 867 MHz), or PC-2700 (Dual 1+ GHz) DDR SDRAM
Expandable to 2 GB (4 x 512 MB PC-3200 DDR SDRAM)
256, 512 MB PC-2100 (1 GHz), or PC-2700 (Dual 1.25+ GHz) DDR SDRAM
Expandable to 2 GB (4 x 512 MB PC-3200 DDR SDRAM)
256, 512 MB PC-2700 DDR SDRAM
Expandable to 2 GB (4 x 512 MB PC-3200 DDR SDRAM)
Graphics CardNvidia GeForce4 MX with 32 MB VRAM, ATI Radeon 9000 Pro with 64 MB VRAM, or GeForce4 Ti with 128 MB VRAM
Upgradeable to Nvidia GeForce 7800 GS with 256 MB VRAM (last GPU supported)
Nvidia GeForce4 MX or ATI Radeon 9000 Pro with 64 MB VRAM, GeForce4 Ti or Radeon 9700 Pro with 128 MB VRAM
Upgradeable to Nvidia GeForce 7800 GS with 256 MB VRAM (last GPU supported)
ATI Radeon 9000 Pro with 64 MB VRAM or Nvidia GeForce4 Ti 128 MB
Upgradeable to Nvidia GeForce 7800 GS with 256 MB VRAM (last GPU supported)
Hard drive60, 80, or 120 GB 7200-rpm ATA
36 or 72 GB Ultra 160 SCSI
Supports Hard Drives larger than 128 GB
60, 80, or 120 GB 7200-rpm ATA
Supports Hard Drives larger than 128 GB
80 or 160 GB 7200-rpm ATA
Supports Hard Drives larger than 128 GB
Ultra ATA/133 (2) and Ultra ATA/66 (2) (Optional Ultra SCSI or Ultra 160 SCSI)Ultra ATA/133 (2) and Ultra ATA/66 (2) (Optional Ultra SCSI)Ultra ATA/133 (2) and Ultra ATA/66 (2)
Optical driveCD-RW/DVD-ROM Combo Drive
or DVD-R/CD-RW SuperDrive
(Optional additional Combo Drive)
ConnectivityOptional AirPort 802.11b
GigabitEthernet
56k V.92 modem
Optional AirPort Extreme 802.11b/g
Gigabit Ethernet
56k V.92 modem
Optional Bluetooth 1.1
Optional Airport 802.11b
Gigabit Ethernet
56k V.92 modem
Peripherals2x USB 1.1
2x Firewire 400
Built-in mono speaker
Audio input mini-jack
Audio output mini-jack
Apple Pro Speakers mini-jack
2x USB 1.1
2x Firewire 400
1x Firewire 800
Built-in mono speaker
Audio input mini-jack
Audio output mini-jack
Apple Pro Speakers mini-jack
2x USB 1.1
2x Firewire 400
Built-in mono speaker
Audio input mini-jack
Audio output mini-jack
Apple Pro Speakers mini-jack
Expansion4x 64-bit 66 MHz PCI slots (5V only)
1x 4x 133 MHz AGP slot (dedicated to video)
Maximum Operating SystemMac OS X 10.5.8 'Leopard'
Mac OS 9.2.2 supported natively and Mac OS 9.1 or higher in the Classic EnvironmentMac OS 9.1 or higher supported solely in the Classic EnvironmentMac OS 9.2.2 supported natively and Mac OS 9.1 or higher in the Classic Environment(final model to support Classic Mac OS natively)
Weight19.1 kg (42 lbs)

Timeline of Power Macintosh models


See also[edit]

Wikimedia Commons has media related to Power Mac G4.

Notes[edit]

  1. ^'Apple Unveils 'Personal Supercomputer''. SFGate.
  2. ^'Apple steps up to G4 Macs'. ZDNet.
  3. ^'The 400 MHz PowerMac Reviewed'. The Mac Observer. February 21, 2000. Retrieved October 19, 2008.
  4. ^'The Apple Power Macintosh G4 400MHz PCI'. Forevermac.com. Retrieved November 30, 2011.
  5. ^'Power Mac G4 (PCI Graphics) - Technical Specifications'.
  6. ^'Hands on with the Power Mac G4/867'. MacWorld. August 25, 2001.
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Power_Mac_G4&oldid=1000013653'

The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his ingenious Macintosh team arranged for the computer to be used by the normal “person in the street” – and not only by experts.

“Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch of the Macintosh. On the legendary annual general meeting of January 24th, 1984, in the Flint Center not far from the Apple Campus in Cupertino, the Apple co-founder initially quoted Bob Dylan’s “The Times They Are A-Changin’” in order to then polemicize against an imminent predominance of the young computer industry by IBM.

The early 1980s. 1981 – Apple II has become the world’s most popular computer, and Apple has grown to a 300 million dollar corporation, becoming the fastest growing company in American business history. With over fifty companies vying for a share, IBM enters the personal computer market in November of 1981, with the IBM PC.

1983. Apple and IBM emerge as the industry’s strongest competitors, with each selling approximately one billion dollars worth of personal computers in 1983. The shakeout is in full swing. The first major personal computer firm goes bankrupt, with others teetering on the brink. Total industry losses for 1983 overshadow even the combined profits of Apple and IBM.

It is now 1984. It appears that IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, after initially welcoming IBM with open arms, now fear an IBM dominated and controlled future and are turning back to Apple as the only force who can ensure their future freedom.

IBM wants it all, and is aiming its guns at its last obstacle to industry control, Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right?

The crowd, among them the complete Macintosh developer’s team, shouted back: “Nooooo!”

Back When Apple Were Fun..imac G4 Released


The introduction of the first Mac on January 24th, 1984; taken from the “Lost 1984 Videos”

There had been only two milestone products so far: the Apple II in 1977 and the IBM PC in 1981, Jobs continued. “Today (…) we are introducing the third industry milestone product, the Macintosh. Many of us have been working on Macintosh for over two years now and it has turned out insanely great.”

Taking a look at the history of the personal computer today, Steve Jobs was on the right track with his historical comparison. However, it would not be IBM that became the great dominator of the computer industry over the years, but rather, the alliance of Microsoft and Intel.


Steve Jobs
Previous to the Macintosh developer team, others had already tried to design a computer with a mouse and a graphical user interface – one year before Apple did, with its own business computer Lisa, which retailed for 10,000 dollars.

Advertising spot for the Apple Lisa

However, the Lisa computer proved to be a huge flop. With a price of 10,000 dollars (exclusive of a hard disk drive), it was far too expensive; the graphical user interface devoured the Lisa’s power so that the computer did not work particularly briskly. It lacked the necessary programs to induce the business world to buy the Lisa in large numbers. Moreover, the newly established distribution team could hardly resort to any experience in the handling of Corporate America.

Contrary to its elitist predecessors, the new Macintosh was not only to delight a few experts in the Californian Silicon Valley, but also to conquer the masses – and set the standard for future computer generations. Computer columnist Bob Ryan immediately caught the Mac’s revolutionary core:

The Macintosh is the best hardware value in the history (short though it may be) of the personal computer industry. It is a machine which will appeal to the masses of people who have neither the time nor the inclination to embark upon the long learning process required to master the intricacies of the present generation of personal computers. Barring unforeseen technical glitches and assuming that a reasonable software library is in place by the end of the year, the Macintosh should establish itself as the next standard in personal computers.


The developers of the Macintosh introducing the Mac
[ see also the articles:

Steve Jobs discovers the Macintosh Project]

Against Big Brother IBM

Given the innovative Macintosh, Apple believed it had discovered a way to reclaim the leadership of the then still young market for personal computers from computer giant IBM.

In 1981, IBM had introduced its first PC and seized the Apple II’s position of the most successful personal computer within a few months. Within three years, “Big Blue” had sold more than two million IBM PCs. Therefore, Apple’s 15 million dollar advertising campaign on the occasion of the launch of the Macintosh directly aimed at IBM. The enormous sales campaign had eventually also been responsible for Apple raising the Mac’s originally planned launch price by 500 dollars to 2,495 dollars.

Back When Apple Were Fun..imac G4 Introduced

Lisa Flop Causes Trouble for Apple

The Lisa’s failure put Apple into a precarious situation in 1983. The hitherto existing cash cow, the Apple II, had been eclipsed by newer technology and found itself exposed to intense competition. Now the Macintosh was to save Apple Computers from ruin. In its first business plan of summer 1981, Apple had assumed that 2.2 million Macs could be sold between 1982 and 1985; that is about 47,000 units per month. However, the Mac was not brought to market until the beginning of 1984. After the community of the computer nerds (at least those who could afford the first Mac) had satisfied its buying frenzy, the sales of the Macintosh dropped dramatically to about 5,000 units per month.

Apple boss John Sculley could not change much about this either. In order to professionalize Apple’s management and marketing, Steve Jobs had enticed Sculley away from Pepsi with the sentence: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?“

Back

Despite diverse management methods, Jobs and Sculley initially collaborated harmonically and were celebrated by the public as Apple’s “Dynamic Duo.” However, the Mac’s depressed distribution soon caused serious tensions to arise between Jobs and Sculley.

It didn’t do very much. We had Mac Paint and Mac Write were our only applications and the market started to figure this out, by the end of the year people said well maybe the IBM PC isn’t as easy to use or is not as attractive as the Macintosh but it actually does something which we want to be able to do – spreadsheets, word processing and database and so we started to see the sales of the Mac tail off towards the end of 1984, and that became a problem the following year.
John Sculley

At that time, the Mac simply lacked the applications that dragged the Charlie Chaplin figure across the screen box by box in the IBM’s advertising spot for the PC. Therefore, Guy Kawasaki and other “Software Evangelists” of Apple made an effort to convince the developers of other software companies to write programs for the Mac. The Mac’s ROM, which had been calculated far too tight at 128 kilobytes, did not make this a simple task. The narrow bottleneck was not removed until the launch of the “Fat Mac” with 512 kilobytes, one year after the first Macintosh.

[ see also the article:
Showdown at Apple: John Sculley vs. Steve Jobs]

Back When Apple Were Fun..imac G4 Invented

Success on the Second Attempt

Back

In 1987, Apple sold one million Macs and suddenly played in the IBM league again. More than half of the 2,000 dollars for a Mac constituted profit for Apple, so that Sculley and his colleagues in the Apple management believed that the users would always be willing to pay much more for a better technology. Within these years, Apple missed the gigantic opportunity of establishing the Mac as the general industry standard. At that time, either the prices should have been cut dramatically, or a broad licensing program should have been agreed with other hardware producers. With the introduction of Windows 3.0 in 1990, this “window of opportunity” finally shut.

When Steve Jobs returned to his former company in hard times by the beginning of 1997, first as a counselor and then as a principal, the competition for the industry standard between Apple Computers and Microsoft had long been settled. With new Apple talents such as Jonathan Ive, he not only succeeded in bringing the company back on the course of success, but also in making a mark in the industry.

With the Mac, Jobs also astounded experienced pioneers of the computer industry: Future PCs, Intel co-founder Andy Grove said in 1998 in an interview, wouldn’t be general purpose computers to which networking has been added as an afterthought, but networking machines that also do computing. “The iMac embodies a lot of the things I’m talking about,” Grove said. “Sometimes what Apple does has an electrifying effect on the rest of us.”

Christoph Dernbach